那斑竹觉得我那些地方需要润色,我基本都是照模版写的,不知道该怎么改了 今天又写了一篇,斑竹大人多提点哦 9 The following appeared in the opinion column of a financial magazine. `On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.~ The author of this argument claims that stores should begin the replace some of those products intended to attract the younger consumers with products intended to attract the middle-aged consumers. To support the argument, the author cites certain statistics about the retail expenditure of middle-aged consumers and younger consumers to their department store products and services. The author also points out that the number of middle-aged people will increase within the next decade.At first glance, this argument appears to be somewhat convincing, yet close scrutiny of its evidence reveals that it lends little support to the author’s assertion. In the first place,the author fails to provide information about the exact amount of the two groups' retain expenditure. Lacking such crucial information, it is likely that the young consumers spend a much larger amount of money on their retail expenditure than the middle-aged consumers do.If this is the case, the fact that middle-aged consumers devote more percent of their retail expenditure can not guarantee the author's conclusion. In the second place, the author's recommendation rests on the dubious assumption that statistics about the expenditure of both groups to their department store products and services applies equally to every different stores in different regions. Common sense informs me that this assumption is a poor one. Perhaps the stores in a certain city only have younger customers; or perhaps the middle-aged consumers in this city only spend 5 percent of their retail expenditure to department store products and services. Without ruling out this and other possibilities, the author's recommendation is open to doubt. In the final place, the author unfairly assumes that replacing some of those products intended to attract the younger consumer would by itself increase the retail sales in stores. Lacking evidence that this is the case, it is quite possible that the replacement would not suffice itself. For example, stores may also do some promotion or advertising; otherwise, the replacement will not be sufficient. In short, unless the author can show that the replacement will be effectively implemented and received, I can not accept the proposed course of action. To sum up ,this argument is not compelling as it stands.To convince us that stores should begin to replace some of this products intended to attract the younger consumers with products intended to attract the middle-aged consumer, the author should provide information about the exact amount of the two groups' retain expenditure.To better evaluate the argument, we should also need information that the statistics about the expenditure of both groups to their department store products and services applies equally to every different stores in different regions and that replacing some of those products intended to attract the younger consumer would by itself increase the retail sales in stores. |