AAA025集思广益中参加讨论提高自己惠及他人

A25. The following appeared in a memo from the manager of Smart Step, a retail shoe store.
“The advertising strategy of Legacy Car Dealers has always been to target first-time buyers who may then become loyal repeat customers. Using this strategy, Legacy has sold more cars than any other local dealer during the past 50 years, and its owners are quite wealthy. Thus, to insure steadily increasing sales in future years, Smart Step should direct its current advertising to a youthful audience. Furthermore, a good choice to carry out this advertising campaign is the Hang-10 agency, which has a young creative staff and has become famous for its memorable tunes in advertisements on radio.”

1false analogy
2all things are equal
3What kind of advertisement does that agency specify in has not been told therefor make that piece of advice open to doubt.

楼主MM，有三个理由好好展开一下就不错了。 不用求多。

明白了。为了说明消费者越年轻忠实于产品的时间会越长。所以定位年轻消费群。

但也得和产品匹配啊。若是老头布鞋也定位于年轻人肯定不行。