以下是引用judydongxueni在2005-6-18 23:42:00的发言:A19. The following appeared in a memo from the president of Pampered Pooch Spas, a chain of luxury dog-grooming businesses. “Over 70 percent of the current households in the town of Philazoa have pets, many new families are moving into Philazoa, and kennels in the area continue to report brisk sales of puppies. Furthermore, the average family income in Philazoa is 50 percent higher than the national average, and a local store reports record-high sales of the most expensive brands of dog foods. With so many devoted pet owners and such liberal spending to take good care of those pets, Philazoa will be a profitable location for a new Pampered Pooch Spa — a dog-grooming business that offers premium care at higher than average prices.” 1The market is highly competitive since a lot of companies have provided this kind of product. 2fallacious analogy 3The profit can not be guaranteed because this kind of luxury dog-grooming product may still can not be afforded by the residents although they have a above-average income. 1. 70 percent may be an indicator of saturated market and the new dwellers may not be the potential consumers 2. people with high income are not equally likely to patronize Pampered Pooch Spas for dog-grooming service, although they have spent a lot on luxury dog foods. 3. Kennel's increasing sales of dogs may result from households in other area. 4. devoted pet owners are inclined to take care of the dog by themselves rather than send it to a dog-grooming company. (我有疑问的是这里dog-grooming business倒底是个什么服务阿?) |