AAA05集思广益中参加讨论提高自己惠及他人

A5. The following appeared in a memorandum from the marketing department to the general manager of the Swiftville Gazette.

“In an effort to expand its readership, the Swiftville Gazette made plans to replace the current editor-in-chief and to launch a costly subscription drive. Neither of these measures is now necessary, however: newspaper readership is on the rise once again, as newly released results of a national study show that the top five daily newspapers in the country are enjoying increased circulation for the first time in years. Therefore, the Gazette can expect to become a profitable enterprise for the first time since the editor-in-chief was hired. Moreover, since people are once again interested in the news, we can streamline our operations by dropping some of our ‘extras,’ such as the gardening column, the real estate section, and the local sports news.”

1. national study的结论是否有说服力？

2. increased circulation不一定导致G盈利。

3. 删掉的版块可能会降低读者的兴趣

觉得有些偏了，请大家讨论

Disagree.

1. There is no strong causal effect relationship between National study of top 5 publishers and Swiftville Gazette,which  obviously does not belong to the top 5 publisher group.

2. The grounds for not firing the chief editor because Swiftville Gazette may become profitable is insufficient. The chief editor deserves to be fired since he did not maintain profitability of the firm in difficult time.

3. There is inadequate proof that those extras are not the cash cow of Swiftville Gazette operation.

agree joe11's point 1&3

however, disagree point 2

since profitablility is not chief editor 's responsibility but rather that of general manager. I think it is better to change to

2. The grounds for not firing the chief editor because Swiftville Gazette may become profitable is insufficient. The chief editor deserves to be fired if the marketing manager give more evidence that  Gazette would have more readership if the chief editor would have improved/maintained the quality of contents.

（好象挺罗嗦的。我的领悟能力和表达能力有限，请NN指教。）

谢谢两位指教！

这篇AA感觉挺难的，自己想总想不到点子上。看来还是要多多讨论才行。

joe11 point2

The prediction that Swiftville Gazette may become profitable is insufficient reason for not firing the chief editor.

There is no evidence to prove that the expected increase in profits is due to the current editor-in-chief and that the profitability of SG will not be promoted if SG replaces him with another person.