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Which of the following best completes the passage below?

People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because_____.

正确答案: B

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OG-22,请教?

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楼主
发表于 2004-1-7 21:38:00 | 只看该作者

OG-22,请教?

在做题的时候蒙对了,呵呵,回头一看解释,还是不明白:

答案:   A affluent purchasers currently represent a shrinking portion of all purchaser

OG解释:the diminishing proportion of affluent buyers cited in A argues for using price reduction to attract buyers of lesser means.

其中到底是什么意思啊?为什么说A是支持用价格战略呢?
糊涂了....
沙发
发表于 2004-1-7 23:27:00 | 只看该作者
没看原题
猜想这个选项只是要作出一个假设吧,既一部分人的观点具有代表性,这样才能支持结论
这个是一个在七宗罪里说过的一大罪状

下次你最好是把题目贴出来了,谁有空再去给你找题目啊
板凳
发表于 2004-1-8 05:24:00 | 只看该作者
晓晓

把题目贴出来了吧。对后人也有好处。
谢谢。


地板
 楼主| 发表于 2004-1-8 12:21:00 | 只看该作者
不好意思!!!

原题如下:
22. Which of the following best complete the passage below?
People buy prestige when they buy a premium product. They want to be associated with sth special. Mass-marketing tschninques and price-reduction strategies should not be used because

A    affluent purchasers currently represent a shrinking portion of all purchaser
B...

og解释:the diminishing proportion of affluent buyers cited in a argues for using price reduction to attract buyers of lesser means.

其实,正确答案可以理解,只是这个选项的解释不太明白,谢谢!!  ^-^

5#
 楼主| 发表于 2004-1-8 12:28:00 | 只看该作者
By the way ,
fyhll,  可以帮我解答一下以下这个问题吗?是关于复习方法的问题,谢谢

http://forum.chasedream.com/dispbbs.asp?boardID=34&ID=29445&star=5

非常感谢!!
6#
发表于 2004-1-8 14:24:00 | 只看该作者
文中用这种富有的客户越来越少来说明降价政策不是一个最好的价格策略
这就是og的解释
lesser是次要的意思


复习的方法你就应该到另外一个坛子里去贴咯,呵呵,别来捣浆糊
7#
发表于 2004-4-24 18:14:00 | 只看该作者

大哥.....行行好好不好 这题OG的答案是B不是A....


8#
发表于 2004-4-24 18:54:00 | 只看该作者

呵呵,LEE真是仔细啊,这么早的帖子也看出了问题

9#
发表于 2004-7-2 04:43:00 | 只看该作者

怎么是这样回答啊?!!!

22. Which of the following best completes the passage below?
People buy prestige when they buy a premium product. They want to be associated with
something special. Mass-marketing techniques and price-reduction strategies should not be
used because____.
A. affluent purchasers currently represent a shrinking portion of the population of all
purchasers
B. continued sales depend directly on the maintenance of an aura of exclusivity
C. purchasers of premium products are concerned with the quality as well as with the price of
the products
D. expansion of the market niche to include a broader spectrum of consumers will increase
profits
E. manufacturing a premium brand is not necessarily more costly than manufacturing a
standard brand of the same product

10#
发表于 2004-7-2 04:51:00 | 只看该作者

B. continued sales depend directly on the maintenance of an aura of exclusivity
奢侈品的持续销售直接取决于保持一种独一无二的光环。(排他性虚荣心的满足)

lesser means:钱和财富稍微少一点。

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