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塔克的第一篇essay怎么写?

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楼主
发表于 2004-12-27 09:52:00 | 只看该作者

塔克的第一篇essay怎么写?

1. You are head of sales at a medium-sized manufacturing company. A little over one year ago, you recruited John to join the company as a sales manager. Since that time, he has been one of your star producers, and his performance has earned rave reviews from senior management and customers. He has generated an enormous amount of business for the company, landing accounts with the four largest retailers in the region. Last year, John was responsible for bringing in an additional $10 million in sales revenue. In that same year, full-year revenues increased 15 percent to $62 million, significantly outpacing all competitors. Gross margins for the year were 42.9 percent, compared with 38.0 percent last year, and the selling and administrative expenses were 30.2 percent of full year-revenues, compared with 29.5 percent last year.


The CEO credits John with turning around the business and is one of his biggest supporters. Furthermore, the CEO praises you for bringing John to the company. John is viewed by his co-workers and subordinates as intelligent, hard-working, and creative, but they also find him to be arrogant, confrontational, short-tempered, intolerant, and self-promoting. Morale is not good within his group, and earlier this week, two people on John’s team complained to you about how he has been treating them.


John is up for his review. At the time you hired him, you implicitly promised that he would be promoted to national sales manager within one and a half years, which would quadruple the number of employees he supervises. You fear that if he is not promoted, he will leave the company and go to the competition, taking with him many of the company’s accounts. Likewise, you are concerned about the effect his promotion would have on the rest of the team.


How would you handle the situation? What professional or personal experiences would you draw upon to guide your actions?


请问,这个案例应该怎样回答?

沙发
发表于 2004-12-27 21:01:00 | 只看该作者

这个问题当时使我对Tuck却步,因为这是个Case分析的文章。后来问了很多人的意见,还是很难写,不过大致思路如下:


1、不是一个解决方案,而是多个


2、多角度,多角色分析(里面提到的所有人)


3、Assumption设定,这是所有分析的基础!


个人认为应该符合以上思路,然后把文章结构清晰化,突出自己的经验在分析过程中的作用。(以上属于理论层面,本人没有实践经历,错了不要砸我)

板凳
 楼主| 发表于 2004-12-30 15:56:00 | 只看该作者
多谢各位解惑。
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