9月2日 综合写作 TPO7
The writer discusses that the wood companies in the United States will not adopt new, ecologically friendly practices in order to receive ecocertification which differs from the main idea in the listening that American companies will eventually seek ecocertification for their wood products.
First, the writer makes a point that American consumers will not value or even pay attention to the ecocertification label because they are exposed to so much advertising. The listening, in contrast, holds a different view that American consumers will not treat all advertisements as the same. American consumers will distinguish the advertisements made by their own companies and the advertisements made by independent agencies. Thus, American company will value wood products with ecocertification a lot because of the international reputation of the independent agencies which issue the ecocertification.
Another point shown in the reading passage is that ecocertified wood will be more expensive than uncertified wood so few people will buy ecocertified wood, but the listening material presents a conflicting idea that price alone will not affect consumers' decisions. The professor claims that price of ecocertified wood is usually 5 percent higher than uncertified wood but this price will not affect consumers' decision. American consumers will consider other factors as well. Therefore, American consumers will buy the ecocertified wood because they are aware of the value of preserving.
Finally, the writer states that American companies will not keep up with the developments in the rest of the world which challenges the standpoint made by the professor who says that American companies will pay attention to international developments not because of foreign companies but because of foreign competition. If American companies develop slowly in ecocertified wood, foreign companies will crowd in American market to sell ecocertified wood.
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