【每日阅读训练第四期——速度越障9系列】【9-10】经管

attractg

这是周四的作业，今天晚上发上来~~ 以后每周四由我带大家做经管类的阅读~ 哇咔咔~希望小分队的成员坚持练习，多交流多沟通，阅读能力都能有所提高！！！

SPEED
Time 1:
                                In Spain, Millions Forced Below Poverty Line
MADRID — In central Madrid on a Saturday afternoon, the economic crisis seems like something only economists worry about. But in the working class suburb of Mostoles, the crisis hits home.

Here at the San Simon de Rojas food-distribution center, unemployed construction worker Antonio Molino Pelaez is just one of many getting acquainted to life on the streets.

"When I had a job, I had a good life. I didn't have lot of money but enough to eat. Now I can't survive. I have nothing," he says.
"It affects me a lot, because I'm a man of 41 and I don't have any prospects. I don't have a future. I don't have anything."

Pelaez, who eats here six days a week — on Sundays when the food-distribution center is closed, he doesn't eat — has no wife or family to support, a fact for which he is grateful.

Many people who come to the food center do have families, including the unemployed waitress who is serving the hungry;
living in an abandoned building with her children and unemployed husband, she is too embarrassed to come to the center merely to take a handout.

It's a story heard over and over again. Twenty-five per cent of Spanish workers are unemployed and a growing number of them can't afford to buy enough food to live.

In addition to breakfast, people who come here get a sandwich for lunch and other items take with them. Lorenzo Inche, an unemployed engineer, came here at first to eat, but then also volunteered to help.

"Clearly the changes have been harsh, but not just for me for my whole generation — so many engineers, thousands and thousands of engineers that have been left without work," he says.
(287words)

Time 2:

The center used to feed about 50 people a day, but now, with more than 700 people registered to eat, volunteers have to reset the room several times.

"It has changed a lot, many entire families come here," says Amparo Ramos, the center's lead volunteer. "Also, street people and immigrants come. Basically they don't have jobs,
and now, if they pay their rent they can't buy food. In Spain we've had some very bad years, but [these are] very bad years."

According to predictions of financial experts, Spain likely has at least one more bad year ahead and they say that's probably just the minimum amount of time needed to for the country's hard-hit economy to begin turning around.

[attachimg=640,360]108735[/attachimg]
Demonstrators hold banners during a protest by trade unions against cuts in public universities in Madrid, October 23, 2012.
The Bank of Spain said Tuesday that its economy shrank for the fifth straight quarter in the July-to-September period. The central bank said the country's economic fortunes dropped four-tenths of a percent, matching the contraction in the second quarter.

Job losses have mounted in Spain, with more than a quarter of the work force unemployed. Analysts say the latest economic report could put new pressure on Prime Minister Mariano Rajoy to seek an international bailout, joining Greece, Ireland and Portugal in seeking rescue packages from their European neighbors.

The European Central Bank says it is willing to buy unlimited amounts of bonds to assist the debt-ridden countries in the 17-nation euro currency bloc. But so far, Rajoy has resisted asking for outside help.

Meanwhile, in Greece, Prime Minister Antonis Samaras met with his coalition allies in an attempt to reach an agreement on a new austerity plan demanded by the country's international lenders before they will agree to release another segment of the country's second bailout. Greece has been meeting with the lenders since July, but the talks have stalemated on the terms of the austerity.
Greece says it needs the new infusion of cash to avoid running out of money on November 16.
(words 342)

Time 3:
                                     Starbucks Opens First Store in India

[attachimg=640,360]108736[/attachimg]
Indian employees of the newly inaugurated first India outlet of Starbucks work at a counter in Mumbai, India, October 19, 2012.

The world's largest coffee chain, U.S.-based Starbucks Corporation has opened its first store in India. The move comes at a time when coffee is winning new fans in India, traditionally a tea-drinking country.

From a 370 square-meter outlet spread over two levels in an upscale Mumbai neighborhood, Starbucks began serving its first cappuccinos and lattes in the Indian market.

Both in its décor and products, the Starbucks flagship store has an Indian touch. There are vintage trunks, hand carved-wooden screens and tables of Indian teak.

The coffee it serves is prepared with coffee beans grown in India. Some food items such as chicken tikka Panini, cardamom croissants, and tandoori cottage cheese rolls have a local flavor. And to suit the pockets of a cost-conscious market, Starbucks has priced some products lower than in other countries - it will sell a "short" espresso for a little more than $1.50.

Chief executive of Starbucks, Howard Schultz, who came for the store's opening Friday night, called it "perhaps the most beautiful, elegant and dynamic store we have opened."

Starbucks comes to India in alliance with an Indian partner, Tata Global Beverages. It must compete with a host of coffee chains - both local and international - that are already established in India.
Although India is traditionally a tea-
drinking country, over the past decade, cafes have become the new social hot-spots, particularly among young people.

The chairman of an industry body, the India Coffee Trust, Anil Bhandari says "out-of- home" coffee consumption has grown phenomenally - it doubled in the decade up to 2010. He says there is plenty of room for new chains to grow.
(272 words)

Time 4:
"Coffee drinking is on the crest of a major wave in this country and Starbucks is coming just in time, just at the right time to ride that crest," said Bhandari. "
You have a 250-300 million middle class in this country, so that I don't think there is any dearth of mass of consumers for Starbucks."

Starbucks will have to catch up with coffee chains that have already spread across the country. The biggest coffee chain, Café Coffee Day, has over 1,300 stores. Starbucks will build its presence slowly - it is opening two new outlets in five-star hotels in Mumbai next week. And it will open its first store in the capital, New Delhi, next year.

Pratichee Kapoor at Technopak consultancy in New Delhi says Starbucks will be able to make quick inroads because it has a "great brand pull."

"Being an international chain they will have an edge," said Kapoor. "lus just going to a Starbucks and carrying a Starbucks cup itself brings you in consumers mind,
gives them some sort of edge, even whether it is buying their merchandise, buying their coffee or the fact that they have visited Starbucks or they have tried Starbucks coffee,
the brand has a great resonance in consumer's mind. So I think, it should not be difficult for them to carve a niche."

Starbucks comes to India at a time when growth is slowing in the United States and Europe. Chief executive Howard Schultz says that the Asia Pacific region has emerged as a key driver for growth and that India, along with China,
lies at the core of that strategy.
(270 words)

Time 5:
This year, the Nobel Prize for economics recognizes two Americans for their work. Staffan Normark, Permanent Secretary of the Royal Swedish Academy of Sciences, made the announcement Monday.
"The Royal Swedish Academy of Sciences has decided to award the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2012 to Professor Alvin Roth at Harvard University, Cambridge, Massachusetts, USA...And to Professor Lloyd S. Shapley at University of California Los Angeles."
Staffan Normark added the reason the two men won the prize.

"For the theory of stable allocation and the practice of market design."

The Nobel Prize in economics is often awarded for discoveries in how markets work or how market actors behave. But Alvin Roth and Lloyd Shapley thought of ways to design markets.
Per Krusell of the Royal Swedish Academy of Sciences explained it this way.

"This year's prize in economic sciences is about economic engineering. It's about how to practically design certain markets so that they work well."
Lloyd Shapley worked with David Gale on a research project in the 1960s. It dealt with how to match up ten men and ten women in strong, successful marriages.
The two researchers developed an algorithm or mathematical formula. It provided a model suggesting a way that all those couples could be matched best.
The algorithm did not do very much to solve anyone's marriage issues. But it did suggest ways to understand some kinds of markets better.

David Gale died a few years ago. Alvin Roth built on the work, although he and Lloyd Shapley did not work together. Mr. Roth recognized the value of the Gale-Shapley findings. And he applied it to real-life markets.
These included markets where the normal supply and demand relationship does not work, and where payment is not used. These markets require matching market actors such as organ donors and recipients, or students with public schools. Mr. Roth's work was also used to match new doctors with hospitals.
(326words)

剩余部分：
The Royal Swedish Academy called the work of Mr. Roth and Mr. Shapley an outstanding example of economic engineering.

Alvin Roth said market design is a new field and the prize may draw more attention to it.

"You know, my colleagues and I work in an area that we're calling 'market design', which is sort of a newish area of economics and I'm sure that when I get to class this morning my students will pay more attention."

Alvin Roth and Lloyd Shapley will share the prize, which is worth over one million dollars.
(94words)

OBSTACLE

 Marissa Mayer’s Wall Street Debut Sends Yahoo! Stock Surgingam Gustin

Three months after assuming command of struggling Web giant Yahoo!, Marissa Mayer outlined her strategy to revive the company on Monday — and Wall Street liked what it heard. Yahoo! shares soared nearly 5% as Mayer spoke, reflecting a sense of optimism about the purple-hued Internet pioneer that has been sorely lacking in recent years. Yahoo!’s turnaround effort is one of the most closely watched stories in tech,
and Mayer faces a daunting challenge.

Yahoo! has shed more than half its value over the last five years, as one-time rival Google has surged to a dominating position in Web search, and new upstarts like Facebook and Twitter have staked out formidable positions
in the exploding social networking space.

Mayer, a 37-year-old former Google executive, is viewed by many in the tech community and on Wall Street as the company’s last, best chance to reverse a years-long slide punctuated by management turmoil and layoffs.

Mayer’s strategy for the company hinges on incorporating its products — including search, email, and its popular homepage — into the “daily habits” of its users. In this respect, Mayer’s vision echoes the “toothbrush” philosophy espoused by her former boss, Google CEO Larry Page,
who has said his goal is to make products that are “important enough that millions of people use them at least once or twice a day.”

In order to generate this type of user loyalty, Mayer said she will refocus Yahoo! on the “user experience,” which was her speciality at Google,
where she played a major role in developing Google’s famously minimalist search box layout, and would eventually spearhead Google’s most successful products,
including Gmail, Google News, and Google Maps.

“This job was tailor-made for me,” Mayer told Wall Street analysts after Yahoo!’s results were released. ”We’re going back to our roots as a consumer Internet company focused on the user experience.”
Those results, incidentally, were solid. The company booked $177 million in profit — excluding the $2.8 billion it made selling half of its stake in Chinese Internet giant Alibaba — which translated to net earnings of 35 cents per share, handily beating Wall Street’s expectations of 25 cents per share.

As expected, Mayer emphasized the importance of the exploding smartphone and tablet market. “Our top priority is a focused, coherent mobile strategy,”
she said, adding that “at some point, Yahoo! will need to become a predominantly mobile company.” Mayer said Yahoo! is aiming to hire more mobile engineers.

Mayer’s focus on consumer technology products represents a departure from previous iterations of Yahoo!’s strategy, when the company seemed intent on becoming a new media and entertainment behemoth,
particularly under former CEO Terry Semel, who spent over two decades working in Hollywood for Warner Bros. before joining Yahoo! He left the company in 2007. Since then, the Internet giant has had a series of
chief executives who failed to reverse the company’s slide.

Although Mayer said Yahoo! doesn’t have “particular acquisitions in mind today,” she said the company will retain the flexibility to make targeted acquisitions. One of Mayer’s last big initiatives at Google was to purchase
the venerable Zagat’s restaurant guide, so it’s not surprising that she is rumored to be eyeing real-time reservation service OpenTable. Mayer has $2 billion to spend. (OpenTable, which is a public company, currently has a valuation of about $1 billion on the NASDAQ stock exchange.) It’s also likely that some of Yahoo!’s cash
will go to “acqui-hires,” the increasingly common Silicon Valley practice of buying out small companies in order to absorb their talent.

Perhaps Mayer’s most important Yahoo! challenge is to reinvigorate esprit de corps among the company’s long suffering employees. In an industry that’s changing rapidly, and in which the labor market is notoriously tight, it’s absolutely crucial for Yahoo!
to be able to attract and hold on to top talent. More so than in many industries, Silicon Valley programmers gravitate to jobs where they feel invested in the company’s mission. Many talented Silicon Valley engineers, having already made their millions,
don’t even need to work, and thus choose companies that they believe in.

If anyone is familiar with the type of corporate culture that motivates engineers, it’s Mayer, who’s an accomplished engineer with undergraduate and graduate computer science degrees from Stanford.
(Mayer is worth an estimated $300 million thanks to early stock options as Google’s 20th employee, so she certainly doesn’t have to work, either.) Given her focus on company morale, it’s not surprising that Mayer quickly issued several cultural decrees during her first three months at Yahoo!, many of which seemed derived from her former employer, including a weekly all-hands meeting on Fridays and free food at company headquarters.

Mayer, a Wausau, Wisconsin native and self-proclaimed “geek,” has moved swiftly since taking the reins at Yahoo!, (in addition to giving birth to her first-born child, a son, on September 30). Last month, she sealed a years-in-the-making deal to sell half of Yahoo!’s stake back to Chinese e-commerce giant Alibaba, raising billions in capital to return to investors, as well as to invest in the company’s future.
And last week, Mayer scored a nice coup by snaring one of Google’s top sales executives, Henrique De Castro, to be her chief operating officer.

Mayer has also moved swiftly to outfit each of her employees with a new smart phone — Yahoo! had previously been BlackBerry territory — with options including Apple’s iPhone 5 as well as Google Android devices. Many of these moves, including free food, seem largely cosmetic in the big picture,
but they are symbolic of a renewed energy at Yahoo! and an intensified focus on employee retention, which is critical in such a competitive Silicon Valley labor market.

Yahoo! has fallen out of favor in recent years, but the company still has a massive audience of over 700 million users worldwide who visit its properties every month.
That’s a serious foundation to build on. Rejuvenating Yahoo! would be a momentous achievement for Mayer. It’s clear that she seeks out big challenges. She’s found one.
(1008words)

angela不怕孤单

Thanks for sharing!
speed
1 02:27
2 03:02
3 02:01
4 01:56
5 02:01
obstacle
07:00
Yahoo! build its website to develop consumer loyalty and make their conusmers visit its website once or twice per day.
Mayer is the leader of Yahoo! and she manage to make Yahoo! more popular.
There is a decline in Yahoo! but they have opportunities to be more successful, relying on mass consumer base.
回归小分队~越障走神好久，回忆写不出来~呜呜~~~~(>_<)~~~~
求监督啊~有木有传说中的一盯一？？？
LZ辛苦！！！没想到第一天就抢到沙发了~呵呵

attractg

呜呜..... 我的图片哪去了，大家先凑合看，我这就把图片补上~~

映雪瑶渊

亲爱的~~当时我去睡觉的~~其实你的沙发我关注很久的。嗯！
[tr][/tr][td=73][/td]你懂得女孩子总有那么几天状态不对于是我的沙发华丽丽木有了

我很囧啊，雅虎难道也要弄个新的手机平台出来？谷歌的成功真心不是这么好移植额= =#
[tr][/tr][td=73][/td]DAY21 2012/10/24 9-10经管 速度1 287 0:58
                  速度2 342 1:12
                  速度3 272 1:41
                  速度4 270 0:59
                  速度5 326+94 1:19
                  越障1 1008 4:46

fightfor700

谢谢attractg辛苦分享！

速度：1:33, 2:00, 1:39, 1:20, 1:53 + 00:26. 西班牙靠救济的美女们可以来中国啊！
越障部分难度不大，未计时，边读边记：
1, MM spoke, Yahoo increases 5%. past 5 ys, rivals G+F+T, Yahoo lose 50%. 37s MM, good fit for CEO.
2, M's strategy: "daily habits plan" (espoused by g's CEO ) + focus on "user experience" + smartphone and    tablet
3, Yahoo sold 1/2 to Alibaba
4, M's strategy is diff from former ceos. maybe: M&A-- open table, acqui-hires
5, challenge: reinvigorate esprit de corps....employees (几个词儿不懂，但结合下文不难理解)
6, M knows how to motivate engineers. snared g's top sales HDC, did a lot on employee retention
7, Yahoo sucks, but still 700m users/m, 女强人m seeks challenges.

查了一下，esprit de corps是“团队精神”的意思，大家可以记下来，写作用感觉挺牛叉的。

光明使者开盖

~~

kathleenlpp

1'37
2'06
1'41
1'30
1'40

6'21
Mayer left Google and joined Yahoo!
Mayer's new strategy for Yahoo! is focusing on users' experience, which means put Yahoo! into users' daily use. different from the former CEO's plan, to make Yahoo! a must have for users to check once or twice a day. And Mayer is focusing on mobile business too. Mayer just gave birth to her son on Sep. 30.
Mayer sold the shares of Alibaba, and have $700 million  to spend. She also focuses on providing better benefits to employees, like free food and cell phones (including iphone and google adriod)
And former ... from Google just joined Yahoo! as ... executive.

2012Michelle

1'28"
In Spain, the economic crisis reached homes, around 25% of emplyment hit Spain. More and more employed people go to a food center for help.
1'48"
The economic crisis also effected Spainese central bank.And this as well exists in Greece.
1'23"
Starbucks opens its first store in Mumbai, India. The coffee shop has been arranged in India style, and also serves Indian flavor food. The prices in the shop is lower than Starbucks' stores in other countries. The store uses local coffee beans to make coffee.
1'17"
It is the right time for Starbucks to open its store in India, because this country has rich culture in coffee. Starbucks will compete against a local chain store called Cafe Coffee Day, who already have more then 100 chain store in India already. A new Starbucks will open in New Deli next year.
1'29"
This year, the Nobel Prize of ecnomic was awarded to two economic scientists. The reason why they can get the prize is: they don't follow others' way to study on market behavior or how markets works. They design markets--market engineering.
Rest 24"
The Nobel Prize to "market design" will draw attention to it.

Obstacle 6'55"
It was released that in stock market Yahoo! dropped half of its stock in the past 5years. Mayer tried to find out a way to make the company revive.
Competing with Google, Mayer found the best way to save Yahoo! is mobile business. So that she began to hire intellange people to join Yahoo!.
As Yahoo!'s competitor, Google has strategy to attract their consumers to use Google once or twice aday. Mayer's strategy on Yahoo! is to enhance customer experience.
Mayer has strong background that fits her strategy: master degree in engineering from Stanford and enough welth. She even invested her money to Alibaba by buying its stock in NASDAQ, then withdraw her earnings to help Yahoo!
A great sales executive was appointed as Yahoo's Chief Operating Officer.
The above foundation will make Mayer's strategy work well on Yahoo!.

2012Michelle

呜呜..... 我的图片哪去了，大家先凑合看，我这就把图片补上~~

-- by 会员 attractg (2012/10/24 20:11:01)

文章很赞啊亲，超喜欢星巴克和雅虎的文。偶啦啦~

peill

1'38 173
1'59 171
Spanish are suffering the nearly 25% unemployment rate. people are living on food distribution.
Government is required by the EU to provide a austerity plan
1'37 170
1'21 203
First Starbucks is opened in Indian. Coffee chain demand is increasing in Indian. There is always another established Coffee chain. Starbucks need to speed up to compete with the supply chain in the country.
2'03 163
This years Noble economics goes to 2 Americans.

6'50 148 5
Mayer announced her new plan to revival Yahoo. And Wall Street likes it.
The plan is to integrated what Yahoo already have into a 'toothbrush' product toward to 'user-experience'. It will switch Yahoo from a media company to a mobile company.
Mayer is from Google. So she will set up an environment which is popular with the Silicon Valley's talents.They all dont work for money(The hell!!)
Mayer just give birth to her son in September. and swiftly sell the share of Alibaba and get a huge amount of money. And swiftly get her earlier coworkers work in Yahoo from Google. A amazing woman.
The whole article is pretty optimistic about the prospect of Yahoo.

While i myself am not too sure about an internet company doing mobile . They better come up with some ideas other than mobile phone.