78、【生产商的折扣】
manufacturer的ultimate goal是让retailer卖出最多的东西前提是要retailer从manufacturer这里买走多的东西，所以会给retailer折扣。然而retailer的折扣与他们从manufacturer这里买了多少相关而与他们卖了多少无关，retailer会stockpile东西等到东西贵的时候赚更多的钱。这样manufacturer就赚不到什么钱了，为了改善这个情况， manufacturer should_______________ By 纳样欧文德意志#3
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68. (35185-!-item-!-188;#058&007601)
Manufacturers sometimes discountthe price of a product to retailers for a promotion period when the product isadvertised to consumers. Such promotionsoften result in a dramatic increase in amount of product sold by themanufacturers to retailers. Nevertheless, the manufacturers could often make more profit by notholding the promotions.
Which of the following, if true,most strongly supports the claim above about the manufacturers' profit?
(A) The amount of discountgenerally offered by manufacturers to retailers is carefully calculated torepresent the minimum needed to draw consumers' attention to the product.
(B) For many consumer products theperiod of advertising discounted prices to consumers is about a week, notsufficiently long for consumers to become used to the sale price.
(C) For products that are not newlyintroduced, the purpose of such promotions is to keep the products in the mindsof consumers and to attract consumers who are currently using competingproducts.
(D) During such a promotionretailers tend to accumulate in their warehouses inventory bought at discount;they then sell much of it later at their regular price.
(E) If a manufacturer fails tooffer such promotions but its competitor offers them, that competitor will tendto attract consumers away from the manufacturer's product . 感觉就是把题干内容和选项内容掉了个个，请狗主确认下 | 
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发表于 2012-3-18 13:59:09
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