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prep1 68 请赐教!

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发表于 2010-1-1 20:21:52 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
68.   (35185-!-item-!-188;#058&007601)



Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers.  Such promotions often result in a dramatic increase in amount of product sold by the manufacturers to retailers.  Nevertheless, the manufacturers could often make more profit by not holding the promotions.



Which of the following, if true, most strongly supports the claim above about the manufacturers' profit?



(A) The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers' attention to the product.

(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.

(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.

(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.
(E) If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer's product.
key  不是很理解,哪位可以帮忙解释一下,谢谢~
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沙发
发表于 2010-1-2 14:41:50 | 只看该作者
题目讲如果制造商不以批量(批发价)给零售商,profit可以更高。问support。D的意思是,如果制造商hold住货品,不是一次给大量货,那么零售商就拿不到discount,这样的话,过了promotion period,制造商可以按regular price来送货,profit就更高。正好揭示了最后的conclusion。

希望可以帮助到你!
板凳
发表于 2010-3-21 12:50:25 | 只看该作者
题目讲如果制造商不以批量(批发价)给零售商,profit可以更高。问support。D的意思是,如果制造商hold住货品,不是一次给大量货,那么零售商就拿不到discount,这样的话,过了promotion period,制造商可以按regular price来送货,profit就更高。正好揭示了最后的conclusion。

希望可以帮助到你!
-- by 会员 herosweet (2010/1/2 14:41:50)


D说的是零售商hold 不是制造商hold啊
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