求助prep1-68

llxx1985cn

68.   (35185-!-item-!-188;#058&007601)

 

Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers.  Such promotions often result in a dramatic increase in amount of product sold by the manufacturers to retailers.  Nevertheless, the manufacturers could often make more profit by not holding the promotions.

 

Which of the following, if true, most strongly supports the claim above about the manufacturers' profit?

 

(A) The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers' attention to the product.

(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.

(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.

(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.

(E) If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer's product.

不明白为什么选D

julianfl

Manufacturers 期望的是通过降价增加销量，来谋取利润。

但是D中，如果零售商在Manufacturers 降价的时候囤货然后在恢复原价以后买出，等于受益的不是Manufacturers 而是零售商。

llxx1985cn

但是不管怎么样，manufactures还是把大量的货给卖出去了，零售商怎么处理与manufactures无关了啊？

芷萱85

Manufacturers 期望的是for a promotion period when the product is advertised to consumers？

yangkang518

答案是什么？A？

agzero

零售商在产品低价时期大量从生产商处买进货物，从而在价格升高之时就可以不再买进或者少买，

这样一来，生产商就亏了，虽然在低价时期全部卖了，但他本可以在价格升高之时再卖赚得更多的。

pangpangshin

以下是引用llxx1985cn在2007-5-27 21:37:00的发言：
但是不管怎么样，manufactures还是把大量的货给卖出去了，零售商怎么处理与manufactures无关了啊？

零售商以低价进入货物，之后就卖库存

那么也就是说生产商实际上所销售的商品总量不变

却是以低价卖出，从而减少了获得的利润

нандин

Which of the following, if true, most strongly supports the claim above about the manufacturers' profit?

 

说实话 题目问的什么意思 我这没有搞懂？

跟答案(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.有什么关系

而且(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.

为什么错呢？

 

说实话 题目问的什么意思 我这没有搞懂？

跟答案(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.有什么关系

而且(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.

为什么错呢？

resource0407

我不同意c)问题是如果厂商没有PROMOTION的话这样一来根本就不会促销买气,因此他根本就无法赚更多钱,基本的经济学原理,通常厂商药降价就是希望把总收益上升,如果promotion不会赚更多钱的话,这样一般市场上的厂商是傻逼嘛,这样不就完全违背真实市场了,再说没有promotion虽然可以用正常价格卖出,使每单位利润上升,但是总利润却是下降的,

而d)主要是药吸引对手的顾客进而扩大market share這樣不就才能符合题目所问的'make more profit by not holding the promotions'?

在下小小的一番见解,希望大家给我指教一番

jh1904

Our experiences or knowledge are irrelevant here. The question asked what would most strongly support the claim made by the author which is that the manufacturer could often make more profits by not holding promotions.

A. actually weakens the claim

B. kind of suggest that the manufacturers should lengthen the advertising period. Irrelevant to the claim.

C. actually weakens the claim by indicating that the promotions would attract consumers who are currently using competitive products which should in turn increase the sales of the products.

D. Strengthens the claim. Retailers accumulate more inventory than they can sell during the promotion period and then sell those inventory at regular prices after the promotion period. This will hurt the manufacturer's profitability because the retailers will be selling the inventory they purchased at lower price when they should be placing new orders at higher price to the manufacturer.

Just as a side point, in the real world, sometimes, manufacturers will hold this kind of promotions using sales out rebate instead of upfront discounts. Thus, the retailers will only receive the rebates after they sell out the products. The purchasing price is not discounted.

E. Weakens the claim by indicating that if manufacturers don't hold this kind of promotions while their competitors do, they will lose their customers to their competitors. The implication is this will then reduce the manufacturers' profits since less products will be sold.

So, D is the only answer that strongly support the claim.

[此贴子已经被作者于2008-7-20 15:36:07编辑过]